Rizwan Bashir (C.E.O)

(Master Trainer IFC WORLD BANK coached by Mark Nielsen)
(FMCG & Banking Consultant for Value Chain Development)
(IFC Certified Consultant for Corporate Governance)
(Board Member Mitchell’s Fruits Farms Public Ltd.)

Rizwan Bashir has an extensive sales management experience of over 28 years in the leading fast moving consumer goods (FMCG) multinational Corporations. He has been directly involved in managing the front line salesmen and in leading the field management. On his regional role with Unilever Asia as a Regional Customer Development Director, he has been providing system and people development support to 16 countries in the region based out of Malaysia. He has designed and delivered a range of training programmes that focus on organizational development through individual skill enhancement and organizational system development. He has designed and developed training programs that are currently being used by Unilever, Coca Cola, and Tetra Pak in the MENA region. His expertise is in the areas of:

  • Strategy into Action (Strategic Company Planning Process)
  • Sales Leadership Development
  • Value Chain development
  • Retail Development
  • Customer Management
  • Call Centre management
  • Total Quality Management
  • Sales Force Effectiveness
  • Key Account Management
  • Negotiation Skills
  • Category Management
  • Coaching, Mentoring & Team Building Skills
  • In-store Merchandising & Sales Promotions (Brand Activation)
  • Corporate Governance

His strategic contribution through project work has been on company-wide change management and system development programmes. As a certified trainer, he contributes in building an enduring learning culture. He focuses on process re-engineering and organizational development tools that support a proactive approach in meeting the challenges ahead.


        TRAINING (Asia Regional role and local assignment)

          • Implemented a system approach towards training with a 360-degree feedback process to develop a strong coaching culture within 16 countries
          • Engaged in strategic planning and annual training calendar development for training implementation in multiple organizations based on conducting training need analysis and field audits
          • Conducted a wide range of training and development programs and managed the consultants to deliver on regional training and country projects
          • Developed and populated the Asia region web-site for sharing good practices and building a learning organization through regular updates
          • Conducted the overall industry-wide capacity building opportunity assessment for the Afghanistan market
          • Conducted the “SME Business Planning workshop” for the customers of Bank Al-Mashriq Oman


          • Provided restructuring inputs on value chain development based on market evolution for Unilever Pakistan under “Farrari Project” and Unilever Iran
          • Conducted selection interviews and assessment centers as a regular panel member based on “Assessment Center Certification” by British American Co.
          • Conducted company-wide training on “Coaching”, “Mentoring” and “management competency” programs
          • Spearheaded the change management program in the sales department through building a network of trainers and site facilitators
          • Successfully implemented the safety, health and environment standards in the organization through specific skills training and process re-engineering
          • Implemented Corporate Governance projects for family owned large organizations like Descon Chemicals, Numeric Distribution Network Co. etc.


          • Effectively managed the “sales and operation system” to synchronize the inputs from marketing, sales and production planning for 128 SKUs
          • Designed and implemented channel focused strategies and promotional inputs through vendor development and third part executions
          • Developed and implemented the merchandising strategy to manage our category shares and superior product displays on all key accounts
          • Successfully upgraded the quality of sales by launching the I.T based recording system to analyze the performance of retailers and sales teams


          • Successfully headed central region for Pakistan Tobacco Co. with a team of 5 managers, 35 supervisors and 35 support team members contributing 34% to the company revenues
          • Achieved a net turnover of 4.5 billion per annum giving consistent growth, through strategy development/implementation for the distributors/retailers
          • Toured extensively to implement the best sales practices, ensure system health, provide coaching and motivation to team members
          • Managed effectively the decentralized sales promotion budget of 20 million
          • Engaged in vendor/distributor appointments and network development through computerized warehousing and distributor replenishment system
          • Restructured the value chain effectiveness models with British American Tobacco Co (Pakistan) and Unilever Asia


        Unilever Asia (Based in Malaysia)  |  Regional Head of Customer Development  |  Oct.02 – Jun.06

        Unilever (Pakistan)  |  National Sales Training Manager  |  Sept.01 – Sept. 02

        Best foods(Pakistan)  |  Trade Marketing Manager  |  Sept.99 – Sept.01

        BAT (Pakistan) (British American Tobacco)  |  – Trade Marketing & Training Manager  |  1987 – Sept.99
                                                                                               – Regional Sales Manager
                                                                                               – Area Sales Manager
                                                                                               – Area Manager Merchandising

        • Master Trainer certification from IFC for “Business Edge” Programs
        • Total Quality management certification from QUEST Australia
        • Trade Marketing Training Certification from BAT UK
        • HR Training Manager Certification from BAT UK
        • Has been a certified 7 Habits trainer for Unilever Pakistan
        • “Executive Coach” Has worked on multiple strategy projects in providing coaching to the board members


        • MBA with Marketing specialization, University of Punjab, Lahore, Pakistan    |    1986
          • Category Management    |    (Indonesia, May 2004)
          • Customer Business Planning    |    (Vietnam, May 2004)
          • World class selling    |    (Taiwan, October 2003)
          • Negotiation Skills workshop    |    (Thailand, May 2002)
          • Interviewing Skills    |    (Hong Kong, May 2000)
          • Trainer Skills Program    |    (Malaysia, Sept.1999)
          • Sales Training Manager Development Program    |    (U.K Oct.1997)
          • HR Training Manager Development Program    |    (Mauritius, Jun. 1997)
          • Line Manager as Developer    |    (Srilanka, Mar.1996)
          • Master Trainer Workshop    |    (Senegal, Oct. 2012)